The labeling & advertising and terms and conditions regulation are designed to protect consumers in areas other than conventional fair trade regulation. Recently, however, as the KFTC starts to enforce the law more proactively, cases relating to the labeling & advertising and terms and conditions are expected to increase in number. In line with the government’s increased attempts to protect consumer safety, regulations on labeling & advertisement and terms and conditions are expected to be more agressively enforced in the online and mobile environments as well as in the areas closely related to daily life and safety of people, which would go in tandem with proactive response.
Jipyong's Antitrust & Competition Group strives to provide accurate legal advice based on an in-depth understanding of industries in the emerging consumer protection sector.
Key Practice Areas Close
- Advising on issues related at the contract signing stage
- Conducting inspections and providing guidelines related to terms and conditions and labeling & advertisements
- Responding to the KFTC over clauses in standard terms & conditions
- Responding to the KFTC’s decision on labeling and advertisements
- Representation in administrative litigation (disposition of fines and cancellation of corrective orders) related to labeling and advertisements
Experience Close
- Advised Musicow Inc., the world’s first copyright trading platform, in defending against the KFTC’s investigation into the alleged violation of the Act on Fair Labeling and Advertising
- Represented Hyundai L&C Corporation in defending against the KFTC’s deliberation and administrative proceedings in connection with its labeling and advertising of windows
- Represented Sandbox Network in its response to the guidelines on examination of its labeling and advertisement of ‘recommended and guaranteed’
- Applying for the screening of standard agreement prepared by game companies
- Applying for the screening of standard agreement by an entertainer management company on behalf of an actor represented by the same management company
- Advised Company ‘A,’ Company ‘E,’ etc. on legal issues of labeling and advertising
