Jipyong & Jisung represented CJ O Shopping and provided legal advice for the obtainment of 24-hour broadcasting license from the Vietnamese Government for 'SCJ TV Shopping Company,' which is a local joint-stock company. In March 2010, CJ O Shopping entered into an agreement with Saigon Tourist Cable Television Company (SCTV), the largest cable television provider with seventeen channels, to jointly invest a capital of USD 15 million in order to establish a joint-stock company. On February 1, 2011, CJ O Shopping became the first domestic home-shopping company to obtain official approval for the operation of a home-shopping channel in Vietnam and it plans to commence home-shopping broadcasting and operations during the second half of 2011. [Korean Article Reference]