JIPYONG LLC

On April 22, 2010, Jisung Horizon hosted a public lecture on ‘Fair Trade’ with guest speaker Kang-Baek Lee, the head officer of the socially responsible enterprise ‘Beautiful Store’.

Mr. Lee gave a visual presentation on the fair trade of coffee, followed by a talk on the development of fair trade movements in South Korea and its future direction.

In particular, Mr. Lee defined fair trade as ‘an ethical movement encouraging consumers of developed nations to purchase correctly priced products from developing nations which is the most effective solution to problems of poverty in developing nations’; he further emphasized the need to protect both the rights of producers and consumers through fair trade.

This public lecture was hosted to expose the professionals and attorneys of Jisung Horizon to the concept of fair trade, and to seek ways to support socially responsible enterprises.

[Additional Information]

• http://www.beautifulcoffee.com/